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Alexandre Beaulieu

Regional Director for North Africa at TBWA \ DJAZ


About Me

Alexandre Beaulieu is an entrepreneur, manager and communications executive with a strong international outlook. He's a manager with significant experience in business development and project management in advertising, PR, brand planning, digital strategy, crisis communications and events.

Alexandre has consistently led successful teams over his 14+ years career, and is currently responsible for leading a 65+ people agency in developing and implementing marketing, communication, digital and PR strategies for international and national clients in Algeria and North Africa. In addition, he coordinates the operations of the three TBWA\ affiliated agencies in Morocco, Algeria and Tunisia, reporting to TBWA\ RAAD in Dubai.

Alexandre has first-hand knowledge of investment and business creation in a foreign country (Algeria), is culturally attuned and capable of managing diverse teams. He's proficient in many languages and has proven business development results in difficult business environments. 

He is passionate about management and communications, a great and loyal team member, and curious about everything. His goal is to have fun creating stuff and help his teams do the same while developing their own abilities.

Originally from Montréal, Canada, Alexandre has lived, studied and worked in 7 countries, and is now based in Algiers, Algeria.

Alexandre Beaulieu's Passles


The Disruption® Company.

0 1 16

Debunking some start-up myths

This excellent article elegantly debunks, in just a few short paragraphs, a couple of annoying myths about what business should be like...

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0 0 5

Nous ne sommes pas encore des poissons rouges...

J'aime beaucoup cet article de Mark Tomblin de Juniper Park\TBWA parce qu'il détruit cette histoire complètement fausse concernant le...

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0 0 1

La communication à sens unique ne fonctionne plus

Les choses ont changé tellement vite qu'on peut presque comprendre pourquoi certains restent pris dans l'ancien système. Avant, on...

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